Web Designer vs. Fitness Website Specialist

As the owner of a fitness business, you know it is important to have a website where current and potential clients can learn about your services, view your class schedule, and see pictures of your studio. Choosing the right designer for your website can make or break your online marketing campaign. You want to make the best choices for your business – ones with a high ROI that will bring in new clients weekly. Here is a breakdown of the differences between a web designer and a fitness website specialist:

Your Website Design

Web Designer:

  • Knows how to create websites with custom graphics
  • Understands how to create a pleasing overall website aesthetic

Fitness Website Specialist:

  • Knows how to create websites with custom graphics that are proven to increase sales for fitness studios
  • Has an understanding of not only what is aesthetically pleasing, but what designs and formats are proven to entice website visitors to sign up for a trial or purchase a membership

Your Website Features

Web Designer:

  • Has a list of website tools they know to create such as adding videos, add to cart options, and interactive graphics
  • Will ask you what features you want programmed into your website so it looks the way you want

Fitness Website Specialist:

  • They will tell you exactly what features you need to have a website that is optimized to sell, as well as add any special features you request
  • Have knowledge and understanding of what website features potential clients like and don’t like

Return on Investment

Web Designer:

  • Simply having a website for your business will get you more clients

Fitness Website Specialist:

  • A fitness specialist who understands the business inside and out will create a website equipped with SEO that will maximize your sales and get new leads through your door every week  

Fitness Website Formula is the leader in fitness web design and we understand the ins and outs of the industry. With over 1000 lead generating websites under our belts, we know how to sell fitness and transform a business. Call us today for a free consultation.

 

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Claire Sigler is our marketing coordinator intern from Pasadena, CA. She has a background in Public Relations and Marketing and is passionate about the fitness industry.

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