A quality website is one of the most important investments a company can make. A clean and well organized online presence that effectively shares a brands core message and values cannot be overlooked.
A well branded company has a website that:
Here at Fitness Website Formula, we have worked with several high profile clients to establish a strong personal brand message that is designed to attract their target audience. One of our clients Bella Falconi is a Brazilian fitness model with over 3.2 million Instagram followers. She needed a website that her large following could use to sign up for her online coaching service. We created a clean and easy to navigate website with a streamlined design and strong personal branding.
One brand marketing strategy that is commonly used in the fitness marketing world is making the reader feel like they are a part of something. The goal for Bella’s website was to make each visitor feel like they are the perfect candidate to join Bella’s fitness movement and purchase a plan from her online coaching business. The website is designed to evoke emotion with quotes that target the consumer and motivate them to take action and become apart of this inspiring group of people. Her new website brands her as an authority in the online coaching market with her catchy headlines, thoughtful testimonials, and consistent color scheme.
You don’t have to be a high profile fitness star to benefit from personal branding and a well designed website. One of our clients OC FIT just opened their 6th location after working with us for over four years. We have used their website to help them develop a strong brand identity that is recognized throughout Southern California. Their website brands them as industry leaders in the Southern California fitness market and as a result they have been very successful and continue to open new locations to meet the high demand for their services.
The brand marketing strategy we used is the creation of a “villain” or something that the brand can combat and beat. We branded OC FIT’s villain to be the extra pounds people want to get rid of, which gave them a competitive edge against other gyms in the area. Our goal was to make OC FIT the go to place in Orange County for weight loss, which was successfully achieved through their website’s branding.