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REACH THE RIGHT AUDIENCE

Be Visible, Different, And Memorable

INTRODUCING…

PUT YOUR BUSINESS
ON THE MAP

The FitBrand Profile is your playbook for all your marketing efforts. In one document, it identifies your ideal client and their pain points, establishes you as the authority, and craft the right language to speak to them every time.

ATTRACT IDEAL

HIGH-PAYING CLIENTS

EFFORTLESSLY

The FitBrand Profile demonstrates to your client that you’re the right fitness professional for their needs. They know you understand them, and they trust that you’re going to solve their problem. And that trust increases your conversions.

BUILD A FOUNDATION
FOR YOUR DREAM
BUSINESS

Without a clear message to the right prospect, you’re just… making noise. The messaging from your FitBrand Profile highlights your brand’s offer and separates you from your competition. Your prospects hear a memorable and consistent message.

EXPERIENCE THE POWER OF

FitBrand Profile TM

Schedule A Demo Today And Start Attracting The Right Audience.

SCHEDULE DEMO

BUILD YOUR BRAND EQUITY,
THE FitBrand WAY

DEFINE YOUR JOURNEY

First, we analyze your existing online presence to form your initial business profile. Even if you are a new business, wecan pair you with a successful business model. We affirm and modify that impression after an interview call with you.

BUILD A FRAMEWORK

Then, we build your unique profile using an array of our successful business profiles and understanding of consumer psychology based on 10+ years of experience honing Our skills as fitness marketers.

EXECUTE THE BLUEPRINT

Finally, we use your FitBrand Profile as the foundation of your marketing copy, sales funnels, lead nurturing campaigns, and what we call the “Monster Follow-Up”. This creates the best possible lead generation and user experience.

  • We didn’t realize how powerful FitBrand ProfileTM was until we started seeing results while using it in our marketing messages over the weekend. We’re getting better responses from our promotion. The Fitness Web Formula team taught us tremendous value in defining our brand.”

    Testimonial Picture of TATIANA <br data-src=

BUILD A FOUNDATION FOR YOUR
DREAM BUSINESS

Schedule A Demo Today And Start Attracting High-Paying Clients.

SCHEDULE FREE CONSULTATION

LEARN MORE

Online Coaching with Fit Meal Formula

  Fit Meal Formula App The new year is an exciting time for fitness businesses because so many people want to start exercising. There are so many potential clients waiting to find the right gym to begin their fitness journey. There is also a huge…

Design and Business Branding That Sells

A quality website is one of the most important investments a company can make. A clean and well organized online presence that effectively shares a brands core message and values cannot be overlooked. A well-branded company has a website that: Generates interest Shows what it…

Break Your Sales Record

As a fitness professional, you are working in an extremely time-consuming industry. You wake up before the sun comes out for your early bird clients and go to bed late to serve your night owls. You put all of your energy and time into your…

Become an Industry Leader in your Local Market

The fitness industry is one of the hardest industries to be successful in because there is so much competition.  Potential clients have many trainers and gyms to choose from when they decide they want to improve their health and wellness. How do you, a fitness…

Web Designer vs. Fitness Website Specialist

As the owner of a fitness business, you know it is important to have a website where current and potential clients can learn about your services, view your class schedule, and see pictures of your studio. Choosing the right designer for your website can make…

End Your Year With Big Profits

With December just around the corner, it is time you put some serious thought into your business’s marketing strategy. November is the perfect month to start preparing for the end of the year rush that can turn your business from stagnant to booming. You need…

Expert Fitness Team Launches Website for Brazilian Fitness Superstar Bella Falconi

It has been an exciting last few weeks here at Locus Marketing and we are thrilled to announce the website launch of one of our biggest clients yet, Bella Falconi. The Brazillian TV Fitness Superstar boasts over 2.9 million Instagram followers from all around the…

How to Have a Profitable Summer

Summer is the season for lazy days by the pool, relaxing vacations, and good times in the sun. While this is all fun, it often puts fitness professionals in a tough spot because fewer people are coming to their gyms and scheduling training sessions. Most…

Case Study: Aim 4 Fitness

Before Fitness Website Formula… Aim 4 Fitness is a women’s kickboxing studio in Midlothian, Virginia. Owner and Head Instructor Kathy Mullins wanted to create a supportive workout atmosphere for women in her community to transform their bodies and feel their best. Her studio started to…

Introducing Fit Meal Formula: An Online Coaching and Nutrition App

The fitness industry is constantly evolving to satisfy consumers demand for instant information over the internet. Online coaching is a fast growing trend because of its on-the-go convenience and easy accessibility. To keep up with the industry’s movement toward online fitness platforms, Fitness Website Formula…

Quick Tips for Successful Facebook Ads

Fitness Website Formula is excited to announce that it has added Facebook Ads to its list of client services. Facebook is continuously adding more monetization tools to make ads even more effective at driving sales. Facebook likes are nice, but leads are even better! Try…

Top 3 Reasons We Love Our New Office

Earlier this month, our company relocated to a new office! With the help of our awesome employees (and a few also-awesome family volunteers), we were able to move our entire office in ONE weekend. Although the new space is only a block away from the old office it…

2017 Business Ignition Offer

As a fitness professional, the holiday season is your time to shine. People have been neglecting exercise for months and are eager to find a qualified fitness program. In order to find their match they’ll be browsing the internet for the best results and then…

Holiday/New Year’s Landing Page

During these holiday months sales promotions are a STRATEGIC way to boost your business. Most consumers are swamped with holiday shopping so they’ll jump at any opportunity to save some money! To help take advantage of the season we’re creating a special holiday landing page for…

PT Web Launch – New Type of Fitness Web Design Service Available Soon!

After two months of editing and crafting, we are excited to debut a new product next month! It will serve as a platform to make the design process quick and seamless especially for new fitness pros. Introducing, PT Web Launch. PT Web Launch is a…

What to Do When The Tech Is Too Technical?

Your website can be your one of your most effective assets to generate new customers and gain interest in your community. It is vital for the growth of a fitness business to establish a strong online presence so it can be seen by the community…

What To Do When There Is No Time For Marketing

Promoting your own business requires time. What if you’re just too busy? Fitness trainers know the feeling. They get into the office at 5 a.m., have a full day of work, and are out the door by 8 p.m. (if they’re lucky). Aside from their…

Fitness Website Design Done Right

Welcome to Fitness Website Formula! Your website is the most visible aspect of your business. In order to attract customers to your door, it’s extremely important that you have a professional, well-functioning site. However, you shouldn’t have to do it yourself! For optimal results, you…

Watch What We Stand For

We have created a video that showcases our services and displays some of our favorite designs from 2016 so far. We also provided client testimonials so you can hear what other fitness entrepreneurs are saying about our work. We’re excited to show you what we do. Take a…

How to Choose the Right Fitness Marketing Company

When it comes to selecting the right fitness marketing company, it’s important to work with the one that best suites your needs. With so many options to choose from, finding the best fit can be hard. But don’t worry! We’re here to help you through…

How To Solve A Weak Online Presence

At Fitness Website Formula, our mission is to make it possible for you to build, improve, and sustain your business. Every service we provide ensures your website’s strong online presence. One of the biggest challenges holding back a lot of the companies we encounter is a…

Recipe: Lemon-Rosemary Chicken

INGREDIENTS 2 lbs. Foster Farms Simply Raised Chicken (I used thin sliced breast fillets) ¼ cup olive oil 3 cloves garlic, minced zest from one lemon juice from one lemon (about ¼ cup) ¾ tsp. salt ¼ tsp. pepper 2 large sprigs rosemary (I take…

Recipe: Vegetarian Spinach Enchiladas

INGREDIENTS Enchilada sauce (see note) 1, 28 ounce can of whole tomatoes 1 cup diced red onion 1 clove garlic 1 teaspoon chili powder 1 teaspoon cumin 1/2 teaspoon coriander 1/2 teaspoon oregano 1/2 teaspoon smoked paprika 1/2 teaspoon salt Pinch of cayenne 2 tablespoons…

5 Takeaways From FBS 2016

We all had such a great time at the 10th annual Fitness Business Summit! We enjoyed seeing old clients, meeting new prospects and are overwhelmed yet excited with all the new information we learned at the conference. Check out our recap video about our experience…

3 Quick Tips To Stay Body Positive

When we hear the phrase “negative body image” uttered, what does our mind immediately think of? Society has trained us to view body image issues as a “teenage girl problem”.  While it’s true that girls do struggle with it disproportionately to boys, it should be…

5 Exercises To Do at the Office

It can be hard to get or stay fit when you are just sitting at your desk all day. Here are some simple exercises you can fit in your busy work schedule. Leg raises- Do these while sitting in your chair at your desk. They’re…

Our Promotion for FBS

Hey everyone! If you are planning to be at this year’s Fitness Business Summit, be sure to come check out our booth in the Grand Ballroom! We will be offering a bunch of free stuff as well as unveiling our New Client Discount! See you…

Recipe: Marinated Wild Salmon

Ingredients 4 salmon fillets salt and pepper to taste 1 tablespoon onion powder 1 teaspoon crushed red pepper flakes 1/4 cup olive oil 1/4 cup fresh lemon juice 4 cloves garlic, minced 3 tablespoons white balsamic vinegar 2 tablespoons white sugar 2 tablespoons chopped green…

Recipe: Brownie Bites

Ingredients 1 8-inch-square pan chilled brownies, cut into 1-inch squares 1 cup semisweet or bittersweet chocolate chips, melted Directions Dip half of each brownie square in melted chocolate, then place on a baking sheet lined with parchment or wax paper. (Reheat chocolate, as needed, to…

Mindful Eating 101

Aren’t diets the worst? You’re only permitted to eat gross, unflavored stalks of raw celery. And don’t even think about your favorite chocolate-chip cookies. Stay on the diet path for six weeks they say. You’ll see results, the diet claims. I mean sure, diets have…

4 Food Blogs to Follow

I would not consider myself a cook. My typical dinner consists of microwavable frozen pasta from Trader Joe’s that can be whipped up in under five minutes. Part of why I’m not too adventurous in the kitchen is because I’m a busy college student and…

Recipe: Baked Mac and Cheese

Ingredients 3 tablespoons plain dry breadcrumbs, (see Tip) 1 teaspoon extra-virgin olive oil 1/4 teaspoon paprika 1 16-ounce or 10-ounce package frozen spinach, thawed 1 3/4 cups low-fat milk, divided 3 tablespoons all-purpose flour 2 cups shredded extra-sharp Cheddar cheese 1 cup low-fat cottage cheese…

5 Ways to Stay Motivated During These Chilly Months

It’s cold and dark outside. The last thing you want to do is get out of your warm bed, put on gym clothes and go running in the rain or snow. So you decide to sleep in, maybe you’ll go tomorrow…if it warms up. This…

Recipe: Mini Mushroom-&-Sausage Quiche

Ingredients 8 ounces turkey breakfast sausage, removed from casing and crumbled into small pieces 1 teaspoon extra-virgin olive oil 8 ounces mushrooms, sliced 1/4 cup sliced scallions 1/4 cup shredded Swiss cheese 1 teaspoon freshly ground pepper 5 eggs 3 egg whites 1 cup 1%…

Common Signs of Being Vitamin D Deficient

Over 1 billion people suffer from a lack of the “sunshine” vitamin. Prior to the year 2000, very few doctors believed in being Vitamin D deficient. As more technology became available, researchers uncovered the truth and the results were worse than expected. According to an…

Introducing Our New Program

Great news, guys! We are starting an affiliate program! If you are interested in earning $200 towards your account or a Visa gift card, then consider applying to our affiliate program to refer your friends or colleagues sign up with us. We want to help…

The Truth About 3 Big Diet Myths

Carbs Make You Fat The popular belief of carbohydrates adding unwanted body weight is not fully accurate. Sure, it’s important to limit your intake of refined white bread and pasta with no nutritional values but make sure you are getting your daily doses of  healthy…

5 Power-Packed Foods that Help Reduce Stress

When life gets busy, the last thing you want to think about is what you should and shouldn’t be eating. It’s so much easier to grab quick donut instead of preparing healthy meals. We’ve all been there! But it is important to be aware that…

Why Mobile Optimization is Essential

Wow, it’s coming to the end of 2015! These days it’s not just a good idea to have your site include mobile optimization, it’s crucial for your business! We highly recommend upgrading your website to be mobile-friendly – ASAP. We can help you! We are…

New Feature: SMS Lead Notification

We are unveiling our new Text Feature to you this week! What is it? When a lead fills out a consult form on your website, you will receive a text message right away. This will allow you to personally reach out to them – immediately….

Introducing the Client Hub!

Attention Fitness Website Formula Clients! This week we are unveiling our newly improved Marketing Funnel Bundles on our brand new customer portal to you! (More on the portal later) The Marketing Bundle is comprised of three different marketing campaigns for the holidays: the Transformation Challenge,…

Fitpro Newsletter – Software Review

The internet is a giant library of information about nutrition, health and fitness. Today people receive a lot of information about health and fitness on a daily basis, from infomercials, websites, blogs – all of which are claiming to be trustworthy and the “new thing” to…

Case Study: Way of Life Boot Camp

   

5 Tips for Staying Healthy This Holiday Season

1. Know Your Weaknesses It’s important to know what your temptations are and how best you can avoid overindulging in holiday food. If you know that placing that bowl filled with candy or sweets on your coffee table is going to tempt you, then instead…

Recipe: Broccoli, Shiitake and Red Onion Roast

INGREDIENTS One 1 1/4-pound head of broccoli 1/2 pound large shiitake mushrooms, stems discarded 1 small red onion, sliced crosswise 1/3 inch thick Extra-virgin olive oil, for brushing Salt and freshly ground black pepper 2 tablespoons balsamic vinegar TO MAKE Preheat the oven to 425°….

Online Transformation Tracking Tool

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How to Implement Facebook Pixels

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Three Quick Tips for Working Out on the Go

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Introducing Monthly Reports!

Starting next month, all of our Fitness Website Formula marketing clients will receive monthly reports! This informative report includes traffic, search engine rankings, site analysis, and individually customized task updates indicating completed goals we accomplished in the prior month. Every month on the 15th, our clients…

The Main Ingredients of Successful Fitness Websites

Here at Fitness Website Formula, we’re always striving to give our clients the best service possible. We are constantly aiming to work closer while building stronger, lasting relationships with them. Our clients are our primary focus! We’re always testing and improving our website formula so…

Tips for a Compelling Landing Page

Landing Pages are the bread and butter that draw in clients. They’re informative, direct, and can really tie a website together. Many times it’s the first impression of your site that a potential lead will see. So it’s crucial to have one that motivates them…

Fitness Website Formula Marketing Tools

Due to many requests, we decided to introduce some of the new back-end features of our marketing platform. Track and manage all of your leads; update your testimonials; and create landing pages on the fly with our easy-to-use tools. Together, these features enable you to track the bottom-line performance of your…

Case Study: Fuse Fitness Studio

Jason Zawodniak was studying to be a physical therapist for several years before he transitioned his work into his passion, and opened FUSE Fitness Studio. His studio in Pittsburgh Pennsylvania has been operating since 2007 and has been met with great success. Jason says using...

4 Essential Software for Your Fitness Website

This month we wanted to share with you some of the great fitness software we typically integrate into our websites. These four software are incredibly useful and all focus on running the back-end of your business so you have more time to focus on what’s really…

Testimonial Marketing Series – Part 2 (How to Use Them)

Last month, we covered the purpose of customer testimonials for small businesses and how to ensure they are benefits-driven. This month, we want to go over the integration of testimonials on your website and ways to obtain testimonials from your customers. It is awesome to…

Public Relations 101 – 4 Tactics for Fitness Pros

This month we wanted to take a step away from the marketing side of running your business, and discuss the importance of public relations. It is easy to group marketing, advertising and PR together, but they each have a different tactic and purpose. The purpose of…

Case Study: Ian Fitness

Takeaways: Ian wanted a professional website that would give him results The site we created for him drives in around 200 new leads per month – achieving a 200% growth! He hears only good things about the look of the site Working with us has helped…

Testimonial Marketing Series – Part 1 (Benefits)

Think about the last time you were looking up a restaurant or activity online. Did you read reviews from others to determine whether it was worth the money and time? You most likely did. In today’s world, the Internet opens up many possibilities to communicate…

Mobile Responsive and SEO

As many of you have probably heard around or perhaps read in a post on our Facebook page, Google has changed the way they rank sites. Google now ranks websites that are desktop and mobile compatible higher than they rank sites that are not mobile…

Mobile App Marketing 101: Customer Retention

Look around and take note of how many people are on their phones. It will be almost everyone. In today’s age we are connected to our mobile phones at the hip. So as business owners, shouldn’t we be utilizing mobile resources for client retention? Mobile…

Case Study: Chris Meredith

Chris Meredith, owner of The Chris Meredith Method Fitness Studio, is dedicated to getting prospective clients maximum results through exercise, nutrition, and supplementation. Chris and his fellow trainers at the studio believe in educating clients to achieve long-term success instead of following fad diets and...

Case Study: Custom Body Fitness

Sandro Torres believes in working hard and helping people achieve life-changing results. His passion for fitness and health began when he experienced how getting in shape changed his life for the better and he wanted to help others in his community achieve their goals. He...

Facebook Marketing 101: Tips on Harnessing its Power

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