The FitBrand Profile™ is your playbook for all your marketing efforts. In one document, it identifies your ideal client and their pain points, establishes you as the authority, and craft the right language to speak to them every time.
The FitBrand Profile™ demonstrates to your client that you’re the right fitness professional for their needs. They know you understand them, and they trust that you’re going to solve their problem. And that trust increases your conversions.
Without a clear message to the right prospect, you’re just… making noise. The messaging from your FitBrand Profile™ highlights your brand’s offer and separates you from your competition. Your prospects hear a memorable and consistent message.
First, we analyze your existing online presence to form your initial business profile. Even if you are a new business, wecan pair you with a successful business model. We affirm and modify that impression after an interview call with you.
Then, we build your unique profile using an array of our successful business profiles and understanding of consumer psychology based on 10+ years of experience honing Our skills as fitness marketers.
Finally, we use your FitBrand Profile as the foundation of your marketing copy, sales funnels, lead nurturing campaigns, and what we call the “Monster Follow-Up”. This creates the best possible lead generation and user experience.
We didn’t realize how powerful FitBrand ProfileTM was until we started seeing results while using it in our marketing messages over the weekend. We’re getting better responses from our promotion. The Fitness Web Formula team taught us tremendous value in defining our brand.”