The fitness industry is one of the hardest industries to be successful in because there is so much competition. Potential clients have many trainers and gyms to choose from when they decide they want to improve their health and wellness.
How do you, a fitness professional, convince people to try your services over the other gyms and trainers in your area? The answer is simple – you need to brand yourself as an industry leader.
Being an industry leader will help you to differentiate yourself from your competition, whether they offer similar classes as you or have a similar rating on Yelp. Potential clients will always trust a leader and authority in their local market that is on the cutting edge of fitness.
You want people to trust you and come to you when they have questions because they know you have the knowledge and expertise they need to reach their goals. Here are the top ways to brand yourself as an industry leader in your local market:
Industry leaders are outside the box thinkers with risky and creative ideas. Think of classes that put a new spin on traditional workouts and host challenges with unexpected twists and incentives. Constantly try new things based on what your target audience is looking for and jump on it before your competition does.
- Online Presence
A professional website is essential to be taken seriously. Stop managing your own website and hire a company to do it for you. You need interactive graphics, custom pages, HD videos, and strategic copy to be taken seriously as an industry leader. A professional and streamlined website presence cannot be compromised, especially since most potential customers compare gyms based on their website.
- Consistently Share Your Knowledge and Insight
Updating your blog and social media daily are essential if you want to be viewed as a knowledgeable industry leader in your local market. Write articles on your blog that can be shared on social media about topics related to fitness, nutrition, and your company that are consistent with your brand. What does the latest research say about eating food after 7pm? What are your thoughts on going vegan? What did you eat for dinner last night after your workout? The possibilities are endless and the more interesting and insightful posts you create, the more you will be trusted.
Trusting an industry leading fitness website company is an efficient way to achieve all of these things. Fitness Website Formula will improve your online presence enabling you to increase leads, create a professional platform to share your innovative ideas with your current and potential clients, and link to your blog and social media pages to brand your business as an industry leader. Contact us today for a free consultation and learn about how our website and marketing strategies will improve your business.
Claire Sigler is our marketing coordinator intern from Pasadena, CA. She has a background in Public Relations and Marketing and is passionate about the fitness industry.