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Top 5 Ingredients for a Successful Personal Training Website

With hundreds of articles showing up when searching for “Personal Training Web Design”, you would think that you could easily find a comprehensive article educating personal trainers the ins and outs of what makes an effective website, right?

After researching many of these articles, we found that wasn’t the case. So, we decided it’s time we wrote our own article!

In this article, we use the knowledge we have gained from 10+ years in fitness web design to help personal trainers learn what it takes to not only create a successful website but how to create a powerful online presence that is specifically designed for their target market and with their business goals in mind.

Many personal trainers settle for template websites, and those can be great if you don’t have much experience or money to work with, but we see it too often; they end up costing more to maintain and don’t result in a worthwhile return on your investment.

And with hundreds of thousands of fitness clubs and gyms around the world, it is necessary that trainers and gym owners have a website that will help them stand out from the crowd.

So, what is needed to create a successful fitness website?

We have narrowed it down to 5 successful ingredients that create a successful personal training website:

1. Navigation (Rich User Experience)
2. Evidence-based Content Conversion
3. Targeted Search Engine Optimization (SEO)
4. Abundant Social Proof
5. Powerful Lead Generation

1. Navigation (Rich User Experience)

Navigation or ease of use of your website is typically an obvious part of creating a successful website. If people are digging around the endless pages on your website trying to find the information they came for, they will likely leave your site frustrated and never return.
Some things to consider when creating the layout of your website:


  • Don’t have too many pages, fitness isn’t difficult to explain, and neither should your programs be.
  • Position the important content you want to be seen somewhere extremely obvious, people are impatient.
  • Think of your website as one big journey for your visitor and think about where you want to funnel them to and what information they need to see.

2. Evidence-Based Content Conversion

With our years of experience in sales and content funnels, we can eliminate the need for paid ads for most of our clients. This means that our process is one of the most cost-effective forms of advertising and remains one of the best values for personal trainers in the industry.

3. Targeted Search Engine Optimization (SEO)

The term Search Engine Optimization (SEO) gets tossed around a lot when it comes to website development, and that’s for a good reason. Having great SEO means you will show up higher when people are searching for personal trainers in your area/field.
For example, with the years of experience we have in website development our clients’ site typically rank at the top of major search engines, and in some cases dominate the first 3 positions. However, we don’t stop there. We provide our clients with all the analytics and reports of their traffic and ranking data they need so they can see their investment in us is working for them.

4. Abundant Social Proof

First of all, what is social proof? Social proof, as it pertains to fitness professionals, is proof that the system you have created for clients actually works.
We like to call them testimonials.
Testimonials are typically on a page, or some-where on the main landing page within a client’s website that highlights these “social proofs”. Social Proofs also give people visiting your site more than promises; it shows them that people just like them are transformed by your system.

5. Powerful Lead Generation

Lead generation is perhaps one of the most valuable aspects of a personal training website. Generating high-quality leads from your website means there is less footwork to be done on your end. The client likely now understands who you are and how you can help them, meaning they are that much closer to becoming a paying customer. Here at Fitness Web Formula, we use our conversion-driven and cutting-edge web designs to attract customers. Through creating a quality website that gets customer’s attention, personal trainers and gym owners alike have the ability to own a website that gets the customers to them.

A handful of our clients come to us frustrated after having made their own website or paid a company too much money for a site that didn’t help their business. You want a website that is ahead of the competition and brings you the most return on your investment. A clean and well organized online presence that effectively shares a trainer’s core message and values cannot be overlooked!

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