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Everyone in IT really compliments how good our website is. It means so much to us to hear from IT and tech companies since they are the experts. I really appreciate your work!”

Case Study: BioFit Performance

Before Fitness Website Formula…

BioFit Performance is a 14,000 sq fitness and wellness facility in Oviedo, FL that specializes in personal training and small group training. CEO Kevin Masson started the gym with the hope of providing a “professional-athlete” level of training for the general public.

Kevin met Fitness Web Formula at a Fitness Business Summit in San Diego, CA one spring. Kevin was skeptical of marketing consultants because of his negative experiences with previous providers, but Fitness Web Formula came highly recommended to him by other fitness professionals.

“Fitness Web Formula came highly recommended to him by other fitness professionals.”

With BioFit Performance planning to open in March 2020, the COVID-19 pandemic presented significant obstacles for the grand opening. Kevin was concerned about being able to bring in the number of clients they wanted. Without a proper website informing potential clients on all the BioFit Performance had to offer, and an almost non-existent SEO ranking, BioFit Performance’s online presence needed a “rocket start”.

After Collaborating With Us …

Although the first 4 months brought some success, new sign ups slowed down. Kevin had only 5 months left to reach 200 clients by the end of 2020. That’s when Kevin decided to hire FWF for additional marketing services.

With our help, BioFit Performance received a complete marketing overhaul and immediately started seeing the results they desired. The digital marketing team at Fitness Web Formula used SEO including well-written press releases to bump his gym from the sixth page to the first page of Google within just 60 days for the important search terms. Additionally, Fitness Web Formula assisted with a Facebook ad campaign and a direct response campaign.

All of these strategies generated more phone calls, walk-ins, and appointments which led to more clients rushing through the door. The changes were implemented quickly and effectively to rapidly increase the number of members at his gym. The gym saw its fastest growth between September and November nearing his year-end goal.

Kevin is astounded with the quality of the website we developed for him. “Everyone in IT really compliments how good our website is,” Kevin raved. “It means so much to us to hear from IT and tech companies since they are the experts. I really appreciate your work!”

What a Difference!

BioFit Performance is growing at a rapid pace and the team at Fitness Website Formula is right there with it, providing website performance optimization, marketing campaigns, and new strategies for the constantly changing business. One of Kevin’s favorite things about working with Fitness Web Formula is their dedication to customer service and the professional fitness marketing services they brought to his business.

Since Fitness Website Formula was brought on for marketing work, BioFit Performance’s client numbers almost doubled, growing from 100 clients after the new website launch to 192 client’s in 5 months. Needless to say, Locus effectively doubled BioFit Performance’s business and provided them with an online presence to boast about.

Traffic for their new site also increased 51% and their site generated an average of 40.5 leads per month in 2020.

Kevin has been very pleased with how his business has increased since working with LOCUS Marketing. He has been able to accomplish his new membership goals early. The excellent website design and traffic generation campaigns have made a huge difference in his gym’s foot traffic. The strategies implemented by Fitness Web Formula have greatly increased the success of BioFit Performance. Ultimately, BioFit Performance was able to defy earlier concerns and hit 97% of the first year’s revenue goal even during the pandemic.

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