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Case Study: Custom Body Fitness

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Sandro Torres believes in working hard and helping people achieve life-changing results. His passion for fitness and health began when he experienced how getting in shape changed his life for the better and he wanted to help others in his community achieve their goals. He began training at various gyms in Colorado until he was able to open his own studio, Custom Body Fitness, in Carbondale, CO.

Sandro feels that the most rewarding aspect of owning his own personal training studio is seeing how much the business has grown over the years. He is proud of his ability to see flaws in his business plan and correct them for the future. Although the business is running smoothly now, he admits the biggest challenge he had when he started was learning how to manage time. Balancing clients, running a business and finding time for personal fitness is a tough feat!

Sandro “hasn’t seen anybody who has something similar to what Fitness Website Formula has developed.”Sandro Torres
We were able to lessen some of that time management stress by taking marketing and web design off of Sandro’s hands. Sandro first heard about us through Bedros Keuilian, a fitness marketing expert, and “chose to work with us because Bedros knows what he’s doing and I trusted him telling me that I should hire Fitness Website Formula as my web developer.” Before starting with us Sandro was working with another web development company, but felt that his site was “basic” and “did not speak directly to the client”. Now he says the website helps him to attract clients through direct wording and a positive and credible reputation.

One of the most rewarding aspects Sandro feels has come from working with us is hearing how much his clients like the website. He says he receives a lot of good feedback and that it has helped establish his credibility. “In the community many people talk about our business which then prompts going to our Facebook page and website. They get a good impression and because of that impression they sign up for the free trial online or call and make an appointment,” Sandro said. Since starting with us, Sandro estimates a 20-30 percent increase in the amount of clients he has. In addition, Sandro describes his site as “unique” and explains that in his community he “hasn’t seen anybody who has something similar to what Fitness Website Formula has developed”. His site puts him another level above his competition.

“In the community many people talk about our business which then prompts going to our Facebook page and website. They get a good impression and because of that impression they sign up for the free trial online or call and make an appointment.”Sandro Torres
Custom Body Fitness’ Facebook page has 530 likes and 669 page views. The page incorporates photos of the facility, classes and success stories from clients. Sandro feels that having a Facebook page “gives people social proof that we are the authority on weight loss”. He also explained that many of their clientele come in because of the before and after photos posted on the Facebook page because they want similar results.

When asked if he was happy with his services from us Sandro replied, “Yes I am! I am happy because I don’t have to worry about who is going to develop my website or the changes I have to make to make it look good or improve it. I’m not an expert on developing websites and for the price you offer it is a good package.”

We love making our clients happy and are thrilled that Sandro has experienced such great success. It is rewarding to know that our efforts are making it easier for our clients to continue helping people achieve their fitness and health goals.

Leave the marketing and web development to us, so you can spend your time doing what you love!

Custom Body Fitness

Location: Carbondale, CO
Owner: Sandro Torres
Specialty: Small Group Training

Key Results:

Since working with us, Sandro has:

  • Experienced a 20-30 percent increase in clientele
  • Received positive feedback on the design and function of the site
  • Stands out from the competition
  • Established credibility in his community through the site and Facebook page
  • Lessened stress of having to market online himself
  • Most importantly, is very happy!



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