Testimonial Marketing Series – Part 2 (How to Use Them)

Last month, we covered the purpose of customer testimonials for small businesses and how to ensure they are benefits-driven. This month, we want to go over the integration of testimonials on your website and ways to obtain testimonials from your customers. It is awesome to have testimonials, but if they are not displayed correctly the purpose is diminished. In addition, …

Public Relations 101 – 4 Tactics for Fitness Pros

This month we wanted to take a step away from the marketing side of running your business, and discuss the importance of public relations. It is easy to group marketing, advertising and PR together, but they each have a different tactic and purpose. The purpose of public relations is not to sell or promote your product or service, that is the …

Testimonial Marketing Series – Part 1 (Benefits)

Think about the last time you were looking up a restaurant or activity online. Did you read reviews from others to determine whether it was worth the money and time? You most likely did. In today’s world, the Internet opens up many possibilities to communicate the benefits or drawbacks of services or products. In a business, such as fitness, where …

Mobile Responsive and SEO

As many of you have probably heard around or perhaps read in a post on our Facebook page, Google has changed the way they rank sites. Google now ranks websites that are desktop and mobile compatible higher than they rank sites that are not mobile friendly. This change happened because of the growing number of mobile website users and the …